What started out as an outlet to provide news and advertising on over-the-pump television screens at Knoxville-area gas stations in 2009, has since grown to include a proprietary software to introduce new revenue streams through merchandising.
NewsBreak Media Network’s growth is the brainchild of President/CEO Bob Bradley, a 2014 Knoxville Startup Day alum who became an investor in the company in 2011. He’s since taken the start-up digital company to national prominence. NewsBreak is now a fully integrated, smart merchandising platform that converts fuel-only customers to multi-product purchasers with expected growth to include 200 convenience stores by the fourth quarter of this year, up from 88 at the end of 2014 and 32 at the end of 2013. Earlier this year, NewsBreak opened its first site in Santa Clara, California, a major change from locations primarily in Tennessee.
In addition, Bradley pivoted an existing partnership with Tri-Star Energy (parent company of Daily’s and Twice Daily food stores in Middle and East Tennessee) to move from a hardware-centric company with monitors on gas pumps to a software-based company. The resulting software has many features that allow retailers to integrate multiple opportunities to market products and services at a single location. In the case of a convenience store, a customer will see merchandising content playlists that are displayed on screens at the pump, as well as screens inside the store, and on personal mobile devices. The latest iteration of NewsBreak’s software is currently being utilized in 65 Tri-Star stores in Middle and East Tennessee.
While NewsBreak rapidly expands, one constant remains-headquartered in Knoxville, Bradley continues to be committed to East Tennessee.